This is an article from the New York Times...
"Under a national law that came into effect two months ago, companies and local governments must now measure the waistlines of Japanese people between the ages of 40 and 74 as part of their annual checkups.Those exceeding government limits — 33.5 inches for men and 35.4 inches for women, will be given dieting guidance if after three months they do not lose weight. If necessary, those people will be steered toward further re-education after six more months"
I'd say that being "metabo" looks like fun as portrayed in the little cartoon ad they made up for this campaign. "Look at me, being Metabo is cool!"




1 comment:
I think the belly button popping out of the shirt is kind of cute. But, that's just me. ;)
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